The idea behind inception of this Uttarakhand Fashion Week (UFW Registered under trademark act under Discover Uttarakhand Magazine) is to offer huge exposure to designers across the country. They are also offered a sizable platform for budding designers, models to showcase their work. Fashion Shows no longer consist of a simple stage with a spotlight. Designers continuously push the boundaries of normality. aimed at preserving the aesthetic values of Indian tradition and coordinating with the new ages fashion requirement, the event will be showcasing talents from all over India.